BetterPresenting

What we can learn from Michael Jackson

The passing of legend Michael Jackson has been felt in every part of society's fabric, so it should come as no surprise that the community of presentation professionals can reflect on his life and take something from his experiences.

As I separate the bizarre from the pathetic, I try to disregard the surgeries, skin-bleaching, bed-sharing, and bone-scavenging. Instead, I focus on the loneliness and extreme isolation which led to his confusing two important emotions -- a confusion that could befall anyone who performs in public.

Michael Jackson confused attention with adoration and adoration with love. He wanted people to love him and thought that he could get there through his fame. That became a dreadful, perhaps fatal, cycle. As Jackson said to Rabbi Shmuley Boteach, the unofficial rabbi to the stars in Los Angeles, "I want people to love me...because I never really felt loved. Maybe if I sharpen my craft, people will love me more."

This is an all-too-easy trap for anyone in the public eye, including presenters who might place inordinate value in earning applause from an audience. If that is the closest personal connection they feel to other people, they are bound to become lonely.

I have experienced a related dynamic myself. In the course of four compressed days at PowerPoint Live, we develop tight bonds with people whom we have just met and it is easy to regard these types of friendships as more than they are. Not to suggest for even a moment that there is anything artificial in the affinity that we all feel for one another, because the congeniality and the vibe that we create at the conference is one of its most important qualities. Come Thursday morning, however, the day after the conference closes, we all realize that our newfound BFFs cannot replace the closeness of life-long relationships that have been forged over decades.

Many of the veteran alumni who see each other year upon year have created lasting relationships, and that is the point -- they take time and earnest effort.

If we presenters are not careful, we could find ourselves seeking the quick fix that Jackson did -- adoration instead of love. When you have just nailed a presentation and 200 people are all standing and applauding, it's tempting to want to have the Sally Field moment. We can bring meaning to Michael Jackson's passing if we remember the importance of cultivating genuine and healthy relationships, instead of fooling ourselves into believing that a grateful audience can magically turn into a room full of best friends.

A Blast from the Past...and the Tyranny of PowerPoint

One of the finest live presentations I have ever witnessed featured a man and a microphone. It was in 1989, the debut event of the CorelWORLD User Conference, the precursor to the PowerPoint Live User Conference. John Meyer, the president of Ventura Software, was the keynote speaker. He did not speak from a script, yet it was obvious that he knew what he wanted to say. He began at a podium, but frequently moved to the edge of the stage where nothing separated him from his audience. He was always looking into someone’s eyes, and regularly journeyed from one side of the room to another.

He spoke of the company’s beginnings, but resisted all temptations to proper the dreadful “corporate background” speech. He shared with us through anecdotes how customers had influenced the product, but did not give in to the air-puffed “we are responsive to your needs” cliches. And he shared with us his goals for the software, but never once used words like “proactive,” “vision,” “innovative,” or any other buzzword that sounds good but means nothing at all.

The crowd of 300 was utterly riveted. They watched his every move, and hung on his every word. All the focus was on John, as the lights were up and there were no multimedia distractions behind him.

One year later, Xerox had taken over the software. Instead of entrepreneur John Meyer giving the opening keynote address, it was corporate journeyman-turned-president Larry Gerhardt. He began with a corporate backgrounder, offered his own resume, talked about how Xerox would be responsive to our needs, and spoke of being proactive and innovative. For the attendees at this conference, this wasn’t a speech; it was a punishment.

It was bad enough that this address was everything that conference goers didn’t care about, and delivered with the energy and charisma of a potato. What made it worse were the slides—those dreadful slides. Instead of working the room, Gerhardt was working the projector, fiddling with transparencies and trying not to put his face in the light.

This leads to a question that has been nagging me for the last two years: Where have all the good presenters gone? Because I refuse to believe that there aren’t any left, there must be something else going on, and I’ll tell you what it is:

Presentation software

The tyranny of presentation software is what it does to skilled speakers. It takes good speakers, able to carry an audience with their voice and their language, and it dummies them down.

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I wrote these words in October 1998. It is both entertaining and troubling to see how far and how little we have progressed in the span of a decade. You can read the entire article at

http://www.betterppt.com/editorial/archive/98oct.htm

What do you think — have we learned anything? Are we better off today? Or just more endowed with technology and toys...?

Hillary Clinton Commits Death by PowerPoint

As part of her narrative on being the more electable candidate, the campaign for Senator Hillary Clinton distributed a PowerPoint slide deck to Democratic members of the House of Representatives, to be viewed, she hoped, by many uncommitted superdelegates.

I wish she had hired me as her presentations coach -- at a minimum, I would have pushed for an entirely different approach, and if I'm being completely honest, I would have advised against sending out the slide deck at all.

As you can see from the PDF version of the deck, the slides contain consistent branding via a header but otherwise lack any sort of cohesion at all and are devoid of any effective design. Headlines all have underlines, bullets are misplaced and used inconsistently, photos are used gratuitously, and charts are overladen with information. Slides 6 - 8 contain charts that have obviously been pasted in as graphics: their top borders cut into the text. In the case of Slide 8, it is downright embarrassing.

We did not receive the actual slide deck, only low-res JPGs of the slides, so we cannot say for sure whether the Clinton team attempted to create builds to sequence some of the chunkier data, like the charts and graphs. If we give her content creators the benefit of the doubt and assume that they did create builds for the more dense slides, then they are guilty of creating no navigational assistance whatsoever for the viewers working through the slides.

The photos used are unimaginative and mostly shoved into corners of slides, with no thought whatsoever given to how they might be more evocative and more emotional. The irony here is that there are some truly excellent photos available at the Clinton website. In about one hour, I was able to produce an entire makeover of this slide deck, relying even on low-res screen grabs of website photos:

http://www.betterppt.com/blog/hillary/before_and_after.ppt

Above all, this should not have been sent as slideware; it should have been a PDF document. Without a live person advocating these positions, the bulleted content is insufficient for fleshing out the argument. Given Clinton's position as underdog, these arguments are too nuanced to be made by static bullet slides, especially poorly-designed ones. This deliverable should have been a completely-formatted document, created in InDesign or Xpress, or at a minimum, Publisher, with evocative photos, fully-formulated paragraphs, and integrated data charts.

The data and the argument are potentially compelling, but I score this as a missed opportunity for the New York Senator...

Read our more extensive writeup on our makeover at our editorial archive.

Why websites suck? Same reason as with presentations

When you write a book with a title such as mine, you would be drawn to an article entitled: "Why Your Website *Sucks*".

This incisive and well-written article could just as easily have been written for the presentation community, as its principal message resonates with most of us:

It's not about you. It has to be about them.

Anyone struggling with message, or struggling with someone who is struggling with message, will enjoy this fine article from Chris Hadad.